Examples of Work
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Oxcart Assembly worked with NASA to create the title sequence for the Launch America branded broadcast of Commercial Crew Program Launches. Oxcart managed the concept, art direction, motion graphics, original score for the show open.
“With the Launch America identity set, attention turned to its applications – the most important of which was the launch broadcast. Early in the process, [NASA] enlisted the help of the relatively new remote creative collective Oxcart Assembly, who were invited to pitch for the project just before the onset of the coronavirus in the US.”
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Design Week, June 2020
A compilation of Oxcart Assembly's on-screen graphics work for the live broadcast of NASA and SpaceX's first manned rocket launch to the International Space Station in May, 2020.
“The end of May saw the broadcast of the historic Launch America mission from NASA and SpaceX, of which early indications show peak viewership was at least 10.3 million concurrent viewers, making the most-watched launch broadcast that NASA has ever tracked.”
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Digital Arts, June 2020
Frame.io produced this behind the scenes look at Oxcart Assembly’s Launch America work.
“There were literally hundreds of hours of archival footage that had to be culled through to find the perfect clips to build the narrative title sequence. “We basically had 60 days to select 60 seconds to represent 60 years of NASA history.””
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Frame.io Insider, September 2020
The Launch America branding guide produced by Oxcart Assembly. This details all of the various components created for the live broadcast event.
“Overall, what I think is most impressive is that [Oxcart] built something where there was nothing… meaning, there isn’t a playbook or big precedent for rocket launch broadcasts at this scale and everything here has been so well considered.”
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Under Consideration, June 2020